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Rent-a-Wreck Franchise Offers More Than Its Name Implies

“What’s in a name”, the bard said many years ago; it sounds so true when you hear the name of Rent-a-Wreck. With a name like this, you think that you will be renting something that will even make Archie’s jalopy look sophisticated! But that’s a myth; the ploy of using such a name is just to generate customer-curiosity. Specializing in offering rentals of used cars, the company has been in this business arena since 1973. The concept has a neighborhood feeling associated with its name and here, you can rent cars, pick-up trucks and vans of any type. There are at present more than 431 franchised units under the umbrella of Rent-a-Wreck and the concept is looking to open more.

Rent-a-Wreck has been an organization of formidable repute in this thriving market. Boasting of name-recognition of 50%, this automotive franchising concept has been a part of one of the most stable and profitable segments of the rental industry. Being the first used-car rental company in the world, its incredible success-story has been reported in leading newspapers all across the globe. Though the concept is a name to reckon with in its field, the start-up cost for Rent-a-Wreck is comparatively low. What’s more, the training and support system offered by the company is far above the market standard. Various subjects are covered in the training program. Attending it, you will come to know about acquiring and financing a car fleet, car-rental insurance and other related issues. Moreover, you will also learn how to sell over the phone and counter and lastly, how to “close a deal” successfully.

Once the training gets over, you will also know how to recognize and respond to different customers’ profile. Furthermore, Rent-a-Wreck will provide you with administrative and promotional materials. You will also become aware of the technical expertise required for using them. Since the thrust of the company is on local market, you will also learn how to effectively market and advertise your unit in your locality. Your franchisor will also help you in finding third-party financier. Absentee-ownership is allowed, but more than 70% franchisees of this concept are owner/operator. Rent-a-Wreck is looking for international franchisees as well, but for this, you have to be a multi-unit operator/developer of that country.

If you want further information on this leading automotive franchising concept, contact brandEXPANSION.

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